Nigute ushobora gukoresha uburyo bwo gusesengura tekinike mubucuruzi, ibisobanuro byayo

Imibare yisesengura tekinike mubucuruzi, uburyo bwo kubamenya, kubisoma nibisobanuro byabyo. Imibare yisesengura rya tekinike izagufasha guhitamo “ingingo” ibereye yo kwinjira muri sosiyete. Niki, ni ubuhe bwoko bubaho kandi, butari ngombwa, ni ibihe bisabwa ari ngombwa kubahiriza kugirango imikoreshereze yabo mu bucuruzi igire akamaro? Muri iki kiganiro, tuzasesengura amahame ngenderwaho kandi afatika yo gusoma no gushyira mu bikorwa imibare ifite ingero ku mbonerahamwe.

Imibare yisesengura rya tekiniki: niki nibiki batanga mubucuruzi kumasoko yimari

Imibare mubucuruzi (nanone yitwa ibishushanyo nigishushanyo cyisesengura rya tekiniki) ni ihuriro ryihariye ryibintu bya
buji mubishushanyo mbonera, bihujwe nimirongo yimbonerahamwe. Imibare igaragara yemerera abitabiriye ubucuruzi bwo kuvunja gusesengura inzira igezweho yo guhana no kubara ingaruka zishoboka mugihe bagiranye amasezerano. Ibishusho bizafasha:

• menya uko isoko ryifashe muri iki gihe kandi umenye icyiciro cyabakinnyi biganje mu isoko ryimigabane – abakiriya cyangwa abacuruzi;
• funga ibikorwa byananiranye biganisha ku gihombo kandi bikwigishe gucunga neza ingaruka zawe;
• menyekanisha ingingo nziza zinjira muri sosiyete.

Ariko, mbere yo gushakisha uburyo bwa tekiniki yisesengura yerekanwe ku mbonerahamwe yerekana, ni ngombwa kwiga uburyo bwo kubaka imirongo itatu yingenzi yuburyo:

1. Ibyingenzi – urwego rwo gushyigikira . Ibintu byose biroroshye hano: urwego rushyigikiwe rushimangirwa kubintu bibiri byibuze byibiciro (amanota make). Iyo igiciro kiriho cyumutungo wimari wegereye uyu murongo kunshuro ya gatatu, birashoboka kuzamuka. Ihuriro ryibiciro ryerekana ko inzira igezweho iri hafi kurangira.
2. Urwego rwo guhangana ni umurongo uhabanye urwego rushyigikiwe. Uyu ni umurongo utambitse, ugeze aho igiciro cyumutungo kizagabanuka. Rero, umurongo wo gushyigikirwa werekanwa n ‘“igorofa”, naho umurongo wo guhangana ugaragazwa n’ “igisenge”.
3. urwego. Iyi mirongo ihita ishinzwe ibyiciro byombi byasobanuwe haruguru, haba mu kuzamuka no ku isoko ryimari rimanuka. Niba igiciro cyumutungo cyagenwe nugurisha cyangwa umuguzi kizamutse, urwego rwicyerekezo rwubatswe ukurikije agaciro gake, niba bigabanutse – ukurikije byinshi.

  Izi nzego uko ari eshatu zifatizo zisesengura tekinike hakoreshejwe uburyo. Uburyo bwo gusesengura tekinike bugabanijwemo ibyiciro 3:

1. Ibishushanyo bikomeza inzira.
2. Uburyo bubiri.
3. Ibintu bihindura.

Itsinda rya mbere ryerekana ko icyerekezo gikora ku isoko muri iki gihe gishobora gukomeza, ibintu bihinduka bizaba bimwe muburira – icyerekezo kiri hafi kurangira kandi igihe kirageze kugirango abacuruzi bavunja bashake ingingo zinyuranye.

Ni ubuhe buryo bwo gusesengura tekinike mu bucuruzi bw’imigabane?

Iki gikoresho cya tekiniki cyo gukora ubushakashatsi ku isoko ryimari kirakenewe cyane mubacuruzi bavunja kubera ubwumvikane, bwumvikana kandi bworoshye. Imibare irakenewe cyane cyane mubatangiye. Ibishushanyo birakwiriye muburyo ubwo aribwo bwose bwo gukora: hamwe n’utubari, imirongo cyangwa buji.

Icyitonderwa! Urebye neza, igikoresho cyubushakashatsi kiroroshye gukoresha mubikorwa, ariko, nkubundi buryo bwinshi, bisaba ubuhanga nubushobozi bwo kubona no kumva ibisobanuro byimiterere igaragara kumashusho.

Ni ubuhe mibare yo gusesengura tekinike yisoko ryimari ibaho mubucuruzi – nyamukuru na kabiri

Uburyo bwose bwakoreshejwe mubisesengura bishushanyo mbonera yisoko ryimari, ukurikije imitungo yabyo nibiranga, bigabanijwe mubyiciro byinshi. Hariho ibyiciro 3 gusa, tumaze kubivuga hejuru, ariko ubu tuzabisuzuma muburyo burambuye:

1. Ibishushanyo bihindura icyerekezo.
2. Ibishushanyo bikomeza inzira.
3. imibare idashidikanywaho.

Buri cyiciro gifite amategeko yacyo, ibitagenda neza niterambere. Intego rusange yimibare iroroshye: ubanza igomba kuboneka kumurongo ushushanyije, bizagora cyane abitabiriye amahugurwa muguhana ibicuruzwa nta burambe.

Icyitonderwa! Kubatangiye, abashoramari babigize umwuga n’abacuruzi barasaba kwita kuri serivisi ya Autochartist. Iyi ni porogaramu ikora muburyo bwikora, isesengura amashusho kandi ikagena imiterere yose yatanzwe. Ibikurikira, porogaramu itanga iteganyagihe ryiterambere rishobora kuba ku isoko.

Nyuma yuburyo bugaragara buboneka, umucuruzi akeneye gusa gutangira amasezerano no gukurikiza ibyanditswe byanditse cyangwa, niba akazi gakorwa nta porogaramu y’urubuga, nawe utangire amasezerano kandi wunguke. Noneho reka dukemure ibyiciro byimiterere.

Uburyo bwo gusesengura tekinike ihindura icyerekezo

Iyo umucuruzi wo kuvunja abonye uburyo ubwo aribwo bwose bwo guhinduka ku ishusho ishushanyije, agomba kumva ko icyerekezo cyerekezo kizahinduka vuba cyangwa hazabaho gukosorwa.

Amategeko yo gukorana nuburyo bwo guhinduka mubisesengura tekinike

Kugirango icyitegererezo kizane ingaruka nziza, ni ngombwa kubahiriza ibisabwa bikurikira byo guhanahana amakuru:

1. Ni ngombwa ko inzira mbere yo kugaragara kwishusho isobanutse kandi ikozwe. Ntibikenewe ko dushakisha uburyo bwo guhinduka mugihe cyurugendo rudafite agaciro rwamagambo atagenwe no gusimbuka gukabije cyangwa kugabanuka kwibiciro. Shakisha uburyo busa muburyo burambye.
2. Ni ngombwa ko igihe cyo gushiraho cyarenze igihe cyo gushiraho.

Ibi bisabwa ntibishobora kwirengagizwa, bigomba kubahirizwa icyarimwe kubishushanyo mbonera byerekana igiciro. Niba kimwe mubisabwa kitujujwe, birashoboka ko icyitegererezo kitazakina ku ntego zikwiye kiriyongera.

Birashimishije! Kugaragara kwicyerekezo ntigishobora kugenwa gusa binyuze mubisesengura tekinike ukoresheje imiterere. Urashobora gusesengura isoko ukamenya inzira igenda ikorwa ukoresheje isesengura rya buji (uburyo bwiza kandi buzwi cyane ni buji y’Ubuyapani), kimwe no gutandukana.

Ibishushanyo bizwi cyane byerekana impinduka zigiye guhinduka cyangwa gukosorwa ni kabiri / gatatu hejuru no hepfo, diyama (rhombus), n’umutwe n’ibitugu.

Kabiri / Inshuro eshatu Hasi na Hejuru

Uburyo bwa “Double / Triple Top” ni uburyo bworoshye bwo guhinduka kumenya. Yakozwe hafi yumurongo wo guhangana kandi ivuga uko ibintu byifashe mugihe igiciro kidafite imbaraga zihagije zo guca muri uru rwego inshuro nyinshi zikurikiranye. Ubu buryo bukunze kugaragara ku isoko ryiyongera, iyo imbaraga zabakiriya zirangiye, gufata kwabo gucika intege nabacuruzi binjira kurugamba.
/ Double / Triple bottom pattern, muburyo bunyuranye, yashizweho mumasoko agwa. Igiciro kigera kumurongo “wo hasi” inshuro nyinshi kandi kirahaguruka, cyerekanwa kumashusho ishushanyije nkumurongo wubururu. Ibi bivuze ko hari ubusumbane ku isoko ryimari – abagurisha batakaza ubutaka, ibyifuzo biruta ibyo gutanga, bityo rero ibintu mugihe igiciro kidafite igitutu gihagije cyo kurenga agaciro ntarengwa. Ingingo nziza yo kwinjira muri sosiyete izaba “gusenyuka” kubiciro munsi yumurongo wibimenyetso, bigaragara mubururu ku mbonerahamwe. Umusaruro mwinshi uzaba igihe cyimyuka ikomeye.

Diyama (diyama)

Iyi shusho ifite izina ryemewe “Diamond”, ariko muri bo nanone yitwa diyama cyangwa rombus. Irerekana inzira igaragara.
Igishushanyo kirimo ibintu bibiri: guhuza no gutandukanya inyabutatu. Igishushanyo gitangira kwigaragaza nyuma yimigendekere yimyitwarire idahwitse: mugihe runaka, igiciro cyumutungo wimari, washyizweho nugurisha cyangwa umuguzi, gihagarika kwimuka, hanyuma gitangira kuzamuka cyangwa kugwa. Uburyo bwo gushiraho icyitegererezo:

1. Imihindagurikire yumurongo ikorerwa imbere muri mpandeshatu itandukana (mubyerekanwe bishushanyije, kariya gace kazaba kari kuruhande rwibumoso bwa diyama).
2. Byongeye kandi, ihindagurika ryibiciro ryaragabanutse: gusimbuka ntigukara cyane (urashobora kubibona kuruhande rwiburyo bwigishushanyo), nyuma yikigereranyo kirangiza rwose gushingwa.

Igihe cyiza cyo gukora ubucuruzi burwanya ivunjisha nigihe inkombe ya diyama yambutse cyangwa hepfo.

Umutwe n’ibitugu

Igishushanyo cyumutwe nigitugu nubundi buryo bukunzwe kandi bushakishwa nyuma yuburyo bwo gusesengura isoko. Igishushanyo kirimo icyerekezo nyamukuru (umutwe), aho impinga ebyiri zo hepfo ziva kuruhande, zigakora silhouette yigitugu. Mu isoko ry’imari rizamuka, havutse uburyo busanzwe bwo kuvuka, no ku isoko ryimari rigenda rigabanuka, ihindagurika.
Ishirwaho ry ‘”Umutwe n’ Ibitugu” ku gishushanyo mbonera cyerekana ko icyerekezo cyo kuzamuka kuri ubu kungurana ibitekerezo gitakaza imbaraga, bityo rero, ubugororangingo bwacyo buza vuba.

Ibishushanyo bikomeza inzira

Kugaragara kw’ibi bintu byo gusesengura tekinike ku gishushanyo mbonera cy’umurongo w’ibiciro byerekana umushoramari cyangwa umucuruzi ko nyuma yo kurenga, icyerekezo gishobora gukomeza kwiyongera. Hariho ingero ebyiri zingenzi zisesengura tekinike muriki cyiciro: ibendera na pennant. Kuzamuka no kumanuka inyabutatu ishusho ntisanzwe. Intego yibikorwa byabo ni kimwe no kuzamuka no kumanuka, bityo amategeko yubucuruzi arasa. Amategeko yo gucuruza kubishushanyo bikomeza inzira:

1. Ni ngombwa ko icyerekezo cyerekezo mbere yicyitegererezo kigaragara gihamye kandi gisobanutse.
2. Uburyo bugaragara bugomba kuba bwumvikana.
3. Umucuruzi agomba guca icyitegererezo.
4. Nyuma ya “breakout” yishusho, ugomba gucuruza neza muburyo bwo gusenyuka.
5. Indangagaciro zigenwa nubunini bwa “pole” yishusho.

Kuzamuka no kumanuka inyabutatu

Inyabutatu nigishushanyo gisanzwe kandi kizwi cyane kubacuruzi, ntabwo kiri mubyiciro byuburyo bukomeza inzira. Gukomatanya hamwe nikoreshwa ryayo bikoreshwa mubucuruzi: bikoreshwa mugihe icyo aricyo cyose kandi nkigikoresho cyimari. Icyitegererezo gituma bishoboka kumenya urwego rwibanze: kurwanya no gushyigikira imirongo.

Amategeko yo gukorana nigishushanyo cya tekiniki “Triangle”

Ibyingenzi biroroshye: inyabutatu yavutse muburyo bwo gukosora inzira kandi byerekana ko bishoboka gukomeza inzira igezweho:

1. Kugirango ukore iyi shusho, umucuruzi agomba kubona amanota 4 cyangwa menshi kuribishushanyo: bibiri muribyo kubaka umurongo ugenda ushingiye kubintu byinshi bya buji, na bibiri kubwintego imwe, gusa kumubare muto wa buji.
2. Uburyo bwo kuzamuka bwavutse hamwe nubwiyongere bugenda, uburyo bwo kumanuka, buri kimwe, kumugabane ugwa.

Icyitonderwa! Inyabutatu yashizweho kuruhande rwabaguzi yerekana gukosorwa kugihe.

Pennant

Iyi shusho – inyabutatu imwe, itandukanye gusa mumuvuduko wo gushiraho – ibaho mugihe cyisaha imwe. Kugaragara kwiki gishushanyo byerekana 100% gukomeza inzira igezweho.
  Icyitegererezo kirashobora kuba mubyiciro byabagurisha nicyiciro cyabaguzi. Igiceri cyinshi kirangwa nigiciro gikomeye cyizamuka, mugihe igiceri cyangirika kirangwa nigiciro cyo hasi kumurongo ugororotse.

Ibendera

Igishushanyo “Ibendera” cyashushanijwe mu gishushanyo mbonera mu buryo bw’urukiramende rufite imirongo ibangikanye. Igishushanyo kivuka murwego rwo guhuza gahunda yo gushyigikira no kurwanya imirongo.
Ukurikije icyerekezo cyerekezo, hari ubwoko bubiri bwibendera – gutereta (guhanahana kuzamuka) no kugabanuka (kumanuka). Igihe cyiza cyo kwinjira mubucuruzi ni igihe umurongo wibiciro wambutse umupaka wigishushanyo muburyo bwerekezo.

Imibare idashidikanywaho

Ubu bwoko bwimiterere irashobora kuboneka kumasoko yimari yose: kuzamuka, kumanuka cyangwa kuruhande, kandi bigaragara inshuro nyinshi kurenza ibyiciro byavuzwe haruguru. Nkuko bigenda muburyo bwose bwo gusesengura tekinike, amategeko yo gukorana nurugero rutazwi ni kimwe: ni ngombwa kumenya neza icyitegererezo no gutegereza ko “kimena” igiciro kugirango utangire ubucuruzi. Imibare itazwi nayo yitwa ibihugu byombi, kubera ko bitumvikana niba byerekana impinduka mubyerekezo cyangwa gukomeza, byose biterwa nicyerekezo cyigiciro “gucika”.

Guhindura inyabutatu

Igikorwa nyamukuru cyo guhuza inyabutatu ni ukwereka abitabiriye ubucuruzi bwo kuvunja icyerekezo cyiza cyane aho batangirira amasezerano.

Icyitonderwa! Amasezerano agomba gutangira hakiri kare: niba umucuruzi yiteze ko azamuka, agomba kwinjira mugihe agarutse kuva murwego rwo gushyigikirwa, niba hari igabanuka, nyuma yo kugaruka kumurongo.

Wedge

Niba dusuzumye ishusho yikigereranyo ubwacyo, noneho mubishushanyo mbonera wedge isa nkaho ihwanye. Igishushanyo kirimo ibice bimwe: inyabutatu igabanuka muburyo bwa wedge na “bayonet” runaka, ishinzwe umuvuduko wibiciro hejuru cyangwa hasi.
Itandukaniro nyamukuru hagati ya wedge na pennant nicyerekezo cyurwego. Urwego rwa wedge rwibintu byose rwerekeza mucyerekezo kimwe: kugana isoko kuzamuka cyangwa kugabanuka. Imiterere ya wedge ibaho nyuma yicyerekezo cyahagaritswe, mugihe igiciro gisimbutse gihamye. Igishushanyo gishobora gusobanurwa muburyo butandukanye:

1. Uburyo bushya. Utudomo twose dufata umwanya uzamuka.
2. Kugwa. Ibintu birahabanye – ingingo zose ziragwa kandi zifata agaciro gake.

Igihe cyiza cyane cyo gutangiza ubucuruzi kizaba igihe umurongo wibiciro utarabona umwanya wo kugera kuruhande rutandukanye nicyerekezo cyicyitegererezo.

Ni irihe tandukaniro riri hagati yimibare isa: ibendera na pennant

“Ibendera” ni igishushanyo gisa n’urukiramende kandi itandukaniro ryacyo nyamukuru riva ku ifaranga ni uko ryakozwe ku rugendo rukarishye, hafi ya vertical, rusa n’ibendera.
Na none, ikintu cyihariye kiranga “Ibendera” ni ahahanamye, bitandukanye no kugenda. Igishushanyo cya “Vympel” gitandukanye nuburyo bwasobanuwe haruguru nukuba hariho inyabutatu isanzwe, aribwo bunini bwayo: “Vympel” ni ishusho ntoya mubunini no mu gihe kirekire.
Iyi mibare yombi irashobora kugaragara haba kubutaka bwisoko ryimari kubagurisha n’abaguzi.

Ibyiza nibibi byo gukoresha imibare yo gusesengura tekinike yisoko ryimari

Uburyo bwo gusesengura tekiniki buzagira akamaro kandi bwingirakamaro niba uwitabira ubucuruzi bwivunjisha akeneye kumva byihuse ishingiro ryibibera kumasoko yimari, ariko ni ngombwa kwibuka ko isesengura rya tekiniki ubwaryo atari ikintu cyizewe kandi rusange.

Icyitonderwa! Ntugomba kwiga amasomo namasomo kumurongo kubucuruzi niba bishingiye kubisesengura tekinike. Ubu buryo nibigize gusa ubucuruzi bwo kuvunja, burashobora gukoreshwa nkigikoresho cyinyongera, ariko ntakibazo na kimwe gikwiye gukoreshwa nkibintu nyamukuru kandi byingenzi, kuko iri ni rimwe mu makosa akunze kugaragara ku bacuruzi n’abashoramari, bikubiyemo. kongera ingaruka no gutakaza inyungu.

Ingaruka nyamukuru yisesengura rya tekiniki ukurikije uburyo ni uko batita ku bintu by’ibanze by’ibanze, bityo rero umwanzuro ukurikira uvuga ko iyo mibare idashobora gutanga amakuru y’ukuri kandi asobanutse neza ku bijyanye n’ibihe biri ku isoko ry’imari. Nyamara, ibyitegererezo nibyiza nkigikoresho cyamafaranga cyo gushakisha amategeko yigihe gito bigoye gukuramo ukurikije ibintu shingiro. Ni ngombwa kandi ku bacuruzi kandi, muri rusange, abitabiriye ubucuruzi bwo kuvunja kwitondera uburyo bunoze bwo gusesengura tekinike hakoreshejwe uburyo – birashobora kuba byiza kandi bidakorwa neza. Biterwa nuko ibintu byiganje ku isoko ryimari muri iki gihe. Ibintu bigira ingaruka kumikorere yimibare:

1. Ibiciro . Iyo igiciro kigenda mu cyerekezo kitumvikana, umucuruzi, kimwe nimibare, ntashobora kumenya neza uko igiciro kizitwara nicyerekezo gikurikira kizerekeza.
2. Igihe ntarengwa . Ninini nini, niko interineti igoreka ibikorwa byo guhana. Kubwiyi mpamvu, ibishushanyo byerekana ibisubizo bisobanutse kandi byukuri mugihe kirekire.

Noneho reka turebe ibintu byiza byisesengura tekinike dukoresheje imibare hanyuma tumenye impamvu iki gikorwa gikundwa cyane nabatangiye isoko ryimari. Ibyiza:

1. Kuborohereza kwiga . Kwiga gusobanura neza imibare, kuyishakisha no kumenya intego yabo biroroshye kandi byihuse kuruta gusobanukirwa indangagaciro za digitale, ziri kure yo kugengwa ninzobere zose zifite uburambe. Kubwibyo, n’abitabiriye umwuga wo guhanahana amakuru rimwe na rimwe bitabaza isesengura rya tekiniki bakoresheje uburyo bwo kwihutisha akazi kabo.
2. Kugaragara . Niba usesenguye isoko ukerekana ibisubizo kubaturage, noneho ntahantu hatariho igishushanyo mbonera. Imibare izerekana neza kandi ivuge uko ibintu byifashe ku isoko ryimari.
3. Umuvuduko .
4. Igipimo . Uburyo bwo gusesengura tekinike ntabwo bwerekana uko igiciro cyifashe gusa, ahubwo kirerekana na psychologiya yo kuvunja, ituma abitabiriye ubucuruzi bw’ivunjisha bagena imiterere bashingiye kuri ubu bwoko bw’isesengura.

Uburyo bwo Gukoresha Ibishushanyo mu Isesengura rya Tekinike: Ingero zifatika

Ntabwo buri cyitegererezo kibereye mubihe runaka byiganje kumasoko yimari. Uwitabira guhanahana amakuru ashobora kugira imibare ibiri yashizweho, ariko imwe gusa muri yo irashobora kuba ikwiriye kwinjira mu kigo. Kugirango wongere amahirwe yo gukora neza no kwinjira mwisoko, ugomba kwitondera ibintu bikurikira:

• icyerekezo;
• aho binjirira;
• gushimangira.

Ibuka! Inzira ninshuti yawe, izahora iganisha kubisubizo! Kugirango ubone inyungu nini kandi ntutwike mubikorwa, ugomba guhora ucuruza kubigezweho.

Ibendera risesuye rishobora gukoreshwa nkaho ryinjira ku isoko ryimari hamwe nizamuka:
Kubigabanuka, nibyiza gukoresha uburyo bwo kwifata:
Byongeye, ibishushanyo mbonera bigabanijwe mubwoko butandukanye: Tick:
Umurongo:
Imbonerahamwe yumurongo:
Candlestick
Imbonerahamwe yerekana isesengura rya tekiniki, inzira yoroshye yo kumenya imiterere mubucuruzi, ni ubuhe buryo nyamukuru: https://youtu.be/BfvoGUXrF2w

Impamvu udashobora kwizera byimazeyo isesengura rya tekiniki ukoresheje icyitegererezo

Nkuko twabibonye haruguru, isesengura rya tekiniki ku mibare ntirikora neza muri buri kintu kandi rwose ntirizakora mugihe kirekire nkigikoresho nyamukuru cyimari. Imikorere yimibare nuburyo ntago byagaragaye, imikorere yabyo igaragazwa gusa namahirwe aturuka kubacuruzi nabashoramari mugikorwa cyubucuruzi. Birashoboka kubona inyungu nziza hifashishijwe icyitegererezo, ariko mugihe gusa uwitabira ubucuruzi bwivunjisha azi neza ibijyanye no kuvunja kandi ashobora kumenya imigendekere yicyerekezo. Ariko, umaze kumenya icyerekezo, imibare ntizaba igice cyingenzi cyubucuruzi, kubera ko hano inyungu irashobora gukorwa hambere hifashishijwe ubushishozi cyangwa ibipimo.