Nuwuhe murongo ugenda mubucuruzi, uburyo bwo kubaka no gukoresha mubucuruzi

Ni ubuhe buryo bugaragara mu bucuruzi, uburyo bwo kubaka no gukoresha mu bucuruzi, ni ubuhe bwoko buhari, kurema imirongo yerekana.
Gucuruza cyangwa kugurisha ibicuruzwa biragenda byamamara. Birasa numuntu uri kure yo kumva amasoko yimari ko ushobora kubona byinshi byihuse kandi byinshi. Muri icyo gihe, ibikorwa birimo akajagari kubera ubumenyi buke ku bikoresho byo gusesengura. Ibi birashobora gushikana kubisubizo binyuranye nibiteganijwe. Kumenya amategeko yo kuzamura iterambere mubucuruzi bwivunjisha birashobora gutangira usuzumye uburyo bworoshye kandi busanzwe bwo
gusesengura tekinike – kubaka umurongo.

Inzira: ni iki nuburyo bwo gushushanya

Umurongo ugenda ni kimwe mubitekerezo by’ibanze umucuruzi wese agomba kumenya. Guhinduranya ibiciro nibipimo ntabwo ari akajagari. Yubahiriza amategeko amwe. Inzira mugihe cyibikorwa biragaragara neza ukoresheje igishushanyo mbonera muburyo bwumurongo. Akamaro ko gukoresha neza iki gikoresho biterwa nuko umurongo ugenda uzagufasha:

• kugendana neza nurwego rwibiciro kubikoresho byimari mugihe kizaza;
• ubishoboye wubake ingamba zawe z’ubucuruzi hamwe no gukoresha neza ibipimo byimigabane.

Abasesenguzi bafata umurongo ugenda nkigikoresho cyoroshye cyerekana ibikorwa byiganjemo ibipimo. https://articles.opexflow.com/strategies/trend-v-tradinge.htm

Niki cyitaweho mugihe utegura umurongo ugenda?

Mugihe utegura, ni ngombwa gusuzuma ubwoko bwicyerekezo mugihe cyagenwe. Ubwoko butatu bwibikorwa birasuzumwa:

1. Kuzamuka cyangwa kuzamuka (“gutereta”) byerekana kuzamuka ku isoko.
2. Kumanuka cyangwa kumanuka (“kubyara”) byerekana kugabanuka kwamagambo.
3. Flat – kutabaho kwukuri guhinduka mumyitwarire yisoko (icyerekezo). Igihe kirenze, ibipimo birahoraho.

Imbonerahamwe yerekana ihindagurika ryibiciro hejuru (umuvuduko) no hepfo (gukosora). Biragoye kumenya icyerekezo rusange cyo guhindura ibiciro. Umurongo ugenda werekana ku mbonerahamwe y’imihindagurikire y’ibiciro nkumurongo ugororotse uhuza ingingo zo hejuru cyangwa hepfo ya “buji”. Kubwibyo, kubaka no gushyira imirongo yumurongo ku mbonerahamwe biterwa nicyerekezo ubwacyo. Iyo utegura, ingingo zikabije zifatwa nkibanze – maxima cyangwa minima (ukurikije inzira yimikorere). Intagondwa ku mbonerahamwe yerekana inzibacyuho kuva impulse ijya gukosorwa. Umurongo ushushanya binyuze muri extrema nyinshi idafitanye isano. Abasesenguzi b’umwuga batanga inama yo gukoresha indangagaciro ntoya kandi nini cyane.

Kuzamuka kumurongo

Umurongo ugororotse uhuza ibipimo hejuru yimbonerahamwe yo hejuru kandi ni umurongo wo gushyigikira. Iherereye munsi yimbonerahamwe. Niba ingingo zisigaye z’impinga ntoya zikora kuri uyu murongo ugororotse, noneho zitwa “bounces”. Niba byibuze 3 “bounces” ihuye numurongo ugororotse, noneho birashobora gufatwa kugirango wubake.
Umurongo wo hejuru no kumanuka [/ caption]

Umurongo wo hasi

Umurongo wubatswe hejuru murwego rwo hasi “rudasanzwe” rwerekana impinduka mubipimo byisoko. Umurongo ugororotse uherereye hejuru yimbonerahamwe kandi witwa umurongo wo guhangana. Ingingo “bounce” iranga ituze mu cyerekezo cyatoranijwe. Kuburinganire, umurongo ugororotse uratambitse kandi ugaragaza “guhagarara” kumasoko mugihe gisuzumwa. Icyitonderwa! Kubaka umurongo ugenda byoroshye gukora mubikorwa. Kugirango ukore ibi, urashobora gukoresha amakuru yibihe byashize. Iteganyagihe ryoroshye kugereranya nishusho nyayo yibyabaye, kumenya amakosa no gukosora ibisubizo byisesengura. Ingero zumurongo wubwubatsi urashobora kuboneka muri videwo ikurikira. https://youtu.be/ZVrjfyNO-r0 Ubuhanga bwungutse mukubaka imirongo yerekana inzira bizongera imikorere yibikorwa byumucuruzi kandi bigabanye ingaruka zubucuruzi.

Niki gishobora kugenwa uhereye kumurongo ugenda?

Umurongo wubatswe wubatswe uzafasha kumenya igihe imiterere yisoko ihagaze neza, hashingiwe kuri sisitemu ikurikira yerekana:

• Igipimo cyigihe kigaragaza urwego rwakamaro k’umurongo wubatswe . Umwanya muremure, niko kwizerwa kwiteganyagihe. Icyerekezo cyagaragaye ku mbonerahamwe ya buri munsi kigaragaza inzira ihamye kandi yizewe kuruta isaha.
• Ikiringo cerekana uko isoko ryifashe hamwe n imyifatire yabacuruzi mubikorwa byubucuruzi . Igihe kirekire umurongo ugenda, niko bishoboka ko inzira yimikorere izakomeza.
• Umubare wo gukoraho utuma bishoboka kumenya ukuri kwizerwa ryerekanwa . Umurongo ugororotse hamwe na “bounces” eshatu cyangwa nyinshi zitanga uburinzi bukomeye bwo guca inzira.
• Inguni yibitekerezo yibanda ku mbaraga zicyerekezo . Uhagaritse umurongo ugororotse, niko bigenda bigenda. Nyamara, kugoreka cyane bitera amahirwe yo guhinduka kumasoko.

Umurongo ugenda uhindura imyitwarire mugihe ibiciro bigenda bihinduka (breakout breakout).

Niki kizabwira umurongo ugenda muri cyamunara

Isesengura ryimirongo yubatswe ritanga amakuru kubyerekeranye ninshuro zimpinduka mubiciro byumutungo wimari hamwe nibihari bihari. Ukurikije amakuru yakiriwe, urashobora kubaka cyangwa gukosora ibikorwa muri cyamunara. Hamwe no kugabanuka mugihe kirekire, kimwe mubyemezo birashoboka: kugabanya ibiciro no guhagarika imyanya ifunguye, cyangwa (niba amafaranga ahari) gura umutungo. Igisubizo cya kabiri gisaba inzira yihariye kandi ishyirwa mubikorwa binyuze mubikorwa byerekezo. Hamwe n’umurongo uzamuka, birakenewe kugurisha umutungo cyangwa gukosora imyanya ifunguye. Kugirango uhitemo neza ibikorwa, abitabiriye guhanahana ibicuruzwa byubaka inzira. Ku mbonerahamwe, umurongo wo gushyigikira n’umurongo wo kurwanya ushushanya icyarimwe, utitaye ku bwoko bw’icyerekezo. Igishushanyo mbonera gitanga amakuru yuzuye kubyerekeye ibiciro bishobora gukorerwa.
Umuyoboro ugenda [/ caption]

Isoko rihinduka niki nukubibona

Nta nzira yitwara kimwe mugihe kirekire. Umurongo ugenda ugaragaza ibi muguhindura monotony – guhinduka. Iteganyagihe mugihe cyo guhinduka mubucuruzi bigufasha kugabanya ingaruka zawe. Kugirango umenye ibishobora guhinduka, ugomba kwitondera ibikorwa byibiciro. Mbere yo guhinduka nyuma yo gusobanurwa neza kumanuka cyangwa kuzamuka, ihinduka ryigiciro cyumutungo risa nkigabanuka, ni ukuvuga buri kintu cyakurikiyeho (ntarengwa cyangwa ntarengwa) gitandukanye cyane nicyambere. Muri iki kibazo, guhuza imbaraga no gukosora birashobora gukora uburyo bwo guhinduka:

• “umutwe n’ibitugu”: impinga eshatu, hagati yazo hejuru gato (umutwe);
• “kabiri hejuru hamwe ntarengwa ku burebure bumwe”;
• “kabiri hejuru hamwe na kabiri hejuru hejuru ya mbere.”

Hamwe n’umurongo uzamuka (“isoko”) Ku isoko ryidubu, ibintu byahindutse: igishushanyo kirahinduka, umurongo w ijosi uhuza uburebure bwibitugu. Nyuma yo kurenza igiciro, urashobora kugura umutungo.

AKAMARO! Igishushanyo cya buji ku mbonerahamwe ni uburyo bwo guhinduka niba byacitse ku murongo. Na none, ntukitiranya guhinduka hamwe nigiciro gito cyahindutse.

Ingero zisesengura ryumurongo no kumenya guhinduka mugihe ucuruza umutungo utandukanye urashobora kubibona muri videwo ikurikira: https://youtu.be/cY6ntEusVj8

Ni izihe ngamba z’ubucuruzi zubatswe kumurongo?

Ibikurikira birashobora gutandukanywa nkingamba zagezweho kumurongo ugenda udakoresheje ibipimo byimigabane:

Ingamba zo Kwinjira

Mugihe wubaka ingamba, birakenewe kumenya intangiriro yicyerekezo gifite ukuri kwinshi hanyuma winjire muri cyamunara. Ibi ni ngombwa cyane cyane muburyo bukomeye, mugihe gukosora ari intege nke cyane cyangwa muburyo budahari. Gusubira inyuma mubyerekezo nkibi nabyo ntibishoboka.

Ingamba zo gusubira inyuma

Gusubira inyuma cyangwa kugihe gito mugihe cyo guhindura ibiciro bigaragara neza muburyo bugaragara. Kwinjira muri cyamunara bibaho neza mugihe cyo gusubira inyuma. Muri icyo gihe, abapiganwa haba hamwe no kuzamuka no kumanuka bakira igipimo cyiza-cyo guhembwa.
Ingamba zerekana inzira, ingamba 4 zidasanzwe zo gushaka amafaranga mumasoko yimasa nidubu: https://youtu.be/5_cJFGP0g6o Inzira mubucuruzi bwimigabane yamyeho. Ku bacuruzi, ubushobozi bwo kubaka neza imirongo yerekana, kubisesengura, no gukoresha amakuru yabonetse kugirango tubone amafaranga ashingiye ku ngamba zateguwe neza bikomeza kuba ingirakamaro.