Larry Williams – ubuzima bwe, inzira igana ku ntsinzi, amahame n’ingamba zo gushora imari, amagambo n’ibitekerezo. Umuntu wese uzwi afite amateka ye yo gutsinda. Ntibyoroshye gushimangira intsinzi iyo ari yo yose, kabone niyo yaba ari impanuka. Kandi byinshi biterwa numuntu. Umuntu mugitangira urugendo yagize amahirwe atavugwa, hanyuma arongera aramanuka epfo. Undi agera ku mibereho ye binyuze mu mbaraga zidasanzwe. Kandi nabandi bafite kwihangana gukomeye kandi bagera kubitsinzi mugeragezwa namakosa. Niko we – umucuruzi Larry Williams.
Larry Williams: ubuzima bugufi, amahame yubuzima
Larry Williams yavutse mu ntangiriro ya za 40 z’ikinyejana gishize. Itariki nyayo yavukiyeho ntiramenyekana, nk’umunsi n’ukwezi. Gusa umwaka urazwi, ndetse no muri icyo gihe, amakuru aravuguruzanya: dukurikije amakuru amwe, iyi ni 6 Ukwakira 1942, ukurikije abandi – 1944. Inkomoko nyinshi zishingiye ku nzira ya kabiri. Nta makuru yuzuye yerekeye ababyeyi. Ubuzima bwe buvuga gusa kuri se, wakoraga mu ruganda rutunganya amavuta, ariko ntanizina rye rizwi. Nta makuru yatanzwe kuri nyina wa Larry. Nubwo isoko imwe yerekana ko ababyeyi bitwaga Silva na Richard. Amagambo magufi:
- Amavuko: Umujyi wa Miles, pc. Montana.
- Umucuruzi wo mu bwana: Kwishyuza, pc. Oregon.
- Umwaka w’impamyabumenyi: 1960
- Impamyabumenyi mu itangazamakuru: 1964
- Gutangirira ku Isoko ryimigabane: 1966
- Kubona icyemezo cyemewe nkumujyanama wimari – 1967
- Intangiriro ya 70: Yinjije miliyoni yambere y’amadorari.
- Kwitabira amarushanwa yo gucuruza imigabane nindi ntsinzi: 1987
- Kwandika ibitabo byinshi na monografiya: kuva 1990 kugeza 2001.
- Ifatwa n’ifungwa muri gereza ya Ositaraliya ukekwaho kunyereza imisoro: 2006
- Kugera hamwe namahugurwa yabereye i Moscou: Ugushyingo 2015
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Ishuri rikuru Larry Williams yize [/ caption] Larry Williams ntabwo ari umucuruzi gusa, ahubwo muri rusange, umuntu ufite impande nyinshi. Imiterere yibikorwa bye ntabwo ari amafaranga gusa, ahubwo ni politiki, ubuvanganzo. Inshuro ebyiri yiyamamarije Sena avuye muri Montana, ariko biramunanira. Ariko, ibyo ntibyamubujije kuba icyamamare no kuba umukire. Larry Williams numwe mubacuruzi bazwi kandi bavuzwe batandika ibitabo gusa, ahubwo banagaragaza mubikorwa ukuri kw’amahame ye. Kurugero, akimara guhugura amahugurwa, akora amasoko hamwe nabitabiriye. Niba amahame arukuri, inyungu zose zigabanijwe mubitabiriye amahugurwa. Iyo binaniwe, umucuruzi yishyura igihombo cyose. Bavuga ku muntu nka we: “Ndabona intego – Nta mbogamizi mbona.” Kandi mubyukuri, niba wizeye byimazeyo ubushobozi bwawe, ntugomba kumva igitekerezo cyabandi. Intego zigomba guhora zigerwaho, wuzuza “ibisumizi” byawe munzira. Ibi ni ukuri cyane niba ushaka ikindi kintu. Iyi ni imwe mu magambo ye:
Mubunararibonye bwanjye, nzi ko intsinzi yumunyemari wese ishingiye kubice 3: icyifuzo gikomeye cyo kuba umukire, icyifuzo cyo kwiyerekana no kutishimira uko ibintu bimeze ubu.
Ndetse no ku ishuri, yakoraga cyane. Uyu muhungu, ise yakoraga muri kimwe mu bigo byunguka cyane, ntabwo yashoboraga kunyura ku bapfuye. Kuva akiri muto yakinnye umupira w’amaguru, kimwe n’abahungu bose bo mu kigero cye, kandi yari umwanditsi w’ikinyamakuru cy’urukuta rw’ishuri. Ubuhanga bwe bwo kwandika bwaza gukoreshwa nyuma ubwo yashingaga igitabo cye bwite, Raporo ya Oregon. Amaze kurangiza mu ishami ry’itangazamakuru kandi ahabwa impamyabumenyi, abona akazi ko kuba umusomyi mu kigo cyamamaza i New York. Ariko umusore yashakaga byinshi. Yari afite ibyifuzo byiza cyane, byerekanaga neza ko niba ufite ibitekerezo nintego, ugomba rero gutsinda ubutumburuke bushya. Kubera iyo mpamvu, amaze gusubira mu gihugu cye, ari kumwe n’incuti ye, yateguye inzu ye bwite yandika, ikubiyemo amakuru ya politiki n’ubukungu. Nyuma, ubwo yahuraga ningingo yerekeye ububiko, yaje gushishikazwa ninsanganyamatsiko yinjiza muriyi nganda. Atangira kwiga. Natangiye niga ibitabo byerekeranye no gusesengura tekinike, gusesengura uburambe bwa brokerage. Ariko bidatinze, nasanze ari ngombwa kuva mu nyigisho tujya mu myitozo.
Ubwoko bwibanze bwibikorwa ni amasezerano nubucuruzi bwo kwamamaza.
Sisitemu ya Larry Williams iroroshye cyane, kimwe namahame ye: kwigisha ubucuruzi bukwiye kumasoko yimigabane. Ntabwo ari umuhanga mubyiza gusa, ahubwo ni numwimenyereza ugaragaza inshuro nyinshi ko sisitemu ye atari imvugo yubusa. Ububasha mu bucuruzi no gufata imyanya y’ubuyobozi imyaka irenga 20 burabigaragaza. Isonga mu gutsinda kwe mu bucuruzi ni amarushanwa yo gucuruza imigabane yo mu 1987, aho we, afite imari shingiro y’amadolari ibihumbi 10, yongereye inyungu agera kuri miliyoni 1 147 mu mwaka. Kugeza ubu, nta muntu watsinze iyi nyandiko. Ashobora kwiyegereza umukobwa we, umukinnyi wa filime wa Hollywood, Michelle Williams, witabiriye amarushanwa nkaya afite imyaka 16 gusa.
Kugabanuka kw’ibiciro byerekana ko bakomeza kugabanuka. Iki nigitekerezo cyoroshye cyane, kimaze kugaragazwa na Newton, ko ikintu cyatangiye kugenda gikomeza kuguma muri cyo.
Larry Williams ntabwo yongeye gukora ikintu gishaje. Ingamba ze nyamukuru munzira zose zubucuruzi kwari ugutezimbere uburyo bwo gusesengura tekinike. Yateje imbere byinshi mubipimo bye. Ihame ryayo nyamukuru ntabwo ryifuzaga kumenya ibiciro biri imbere, ahubwo ni ugukurikirana uwakomeye ku isoko ryimigabane ubu: “ibimasa” cyangwa “idubu”.
Reba: “ibimasa” ni abapiganwa binjiza mukuzamura umutungo. “Ikidubu” – abahugurwa binjiza kugwa.
Uburyo bwo gucuruza
Umuntu wese acuruza ukundi. Larry Williams ntabwo arumuntu uzacuruza mubintu bimwe.
Kuri we, ikintu cy’ingenzi ni ibisubizo, ni ukuvuga inyungu, kandi ntacyo bitwaye na gato imigabane cyangwa ibicuruzwa yazanye. Mu mahugurwa yabajijwe yabaye mu 2015, avuga ku bikorwa by ‘“ibyaha”, ni ukuvuga ibishingiye ku byaha bya kamere, umunezero. Muyandi magambo, ibicuruzwa byabaguzi: ibiryo, inzoga, isukari, intwaro, nibindi.
Ibikorwa byose byicyaha mugihugu icyo aricyo cyose (inzoga, itabi, intwaro, isukari, kwirwanaho) bizahora byunguka byinshi, kubera ko umuntu igihe cyose ashaka kwishima. Ibi bigega byashowe neza mugihe kirekire.
Ingamba za Larry Williams zirimo gucuruza kumurongo wo hagati nigihe kirekire. Ibyifuzo bye biroroshye kandi birasobanutse: tegereza intangiriro yicyerekezo gikomeye kandi kirambye. Nyuma yo kuvumburwa, gushakisha ibyinjira cyangwa gusohoka biratangira. Nubwo benshi bemeza ko Larry akora cyane ubucuruzi bwumunsi, Larry ubwe abona ko ingamba zidakorwa:
Ubucuruzi nkubu busaba imbaraga nyinshi, kwihangana no kwibanda. Ariko, indishyi zamafaranga ntizihagije.
Umucuruzi ubwe yizeye neza akamaro ko gucuruza mugihe giciriritse kandi kirekire. Intego yacyo ni kugura no kugurisha imigabane cyangwa ibicuruzwa ku gipimo mpuzandengo, cyerekanwa ku mbonerahamwe:
- Ahantu ntarengwa ni buji yagaciro gakomeye, ukurikije iminsi yabanjirije iyindi.
- Ahantu byibuze ni buji ifite agaciro gake, ukurikije umunsi wabanjirije uwundi.
Ikosa rikomeye abashya bakora, nkuko Larry abivuga, ni ukugenzura imikorere rusange nijoro no kwinjiza ibicuruzwa kumunsi utaha. Larry arasaba kwihangana, gutegereza, no gutanga amabwiriza kumunsi.
Gufungura isoko hejuru cyane cyangwa munsi yumunsi wabanjirije irerekana ubwoba budasanzwe.
Sisitemu ye ishingiye ku myizerere ihamye ko ihinduka ryibiciro ritagenwa nibyabaye kera. Ibyifuzo bye by’ingenzi ni ibi bikurikira:
- Icyerekezo cyigihe mugihe giciriritse nigihe kirekire.
- Ibiciro byashizweho bigena ingingo zo kwinjira no gusohoka ku isoko.
- Isuzuma ryikigereranyo cyabaguzi n’abagurisha ku isoko nicyo gipimo nyamukuru.
Icyerekezo nicyerekezo cyiterambere ryisoko rifite akamaro, ariko kumenya gucunga umutungo wawe bwite bifite intego yibanze cyane.
Amahugurwa kuva 21.11. 2015
Nubgo amahugurwa yabaye hashize imyaka 7, biracyafite akamaro. Amahugurwa, ahari salle hafi yuzuye, yakomeje amasaha arenze gato amasaha 2. Nta muntu n’umwe wakomeje kutitaho ibintu. Nta muntu wasigaye inyuma. Umucuruzi yahoraga abazwa ibibazo. Abitabiriye amahugurwa bose bateze amatwi bitonze. Nk’uko umwe mu babireba abitangaza, Larry Williams ni umuntu ufite charisma idasanzwe. Yavuze ku mahame ye muri rusange, imibare y’isoko ryimigabane mu myaka 100 ishize; ko kuzamuka kwimigabane kugaragara buri mwaka wa 5, no gusenyuka – buri 7. Amahugurwa yaje kuba meza kandi ashimishije. Larry yerekanye ibitekerezo bye byose mubikorwa. Ibitekerezo bishimishije cyane mubazwa rye:
- “Urufunguzo rwo gutsinda ni ugucunga amafaranga y’impimbano.”
- “Biroroshye cyane guhitamo imbuto ‘zimanitse hasi’.”
- “Ni ngombwa mu bya tekiniki ko uba umucuruzi mwiza, ariko uburyo ucunga amafaranga yawe ni ngombwa cyane.”
- “Gucunga amafaranga birashobora gutuma uba umukire cyangwa uhomba.”
- “Urashaka gutsinda? Gura iminsi 2 mbere yuko ukwezi kurangira.
- Ati: “Isoko ritwarwa n’ibihe, ariko amarangamutima ni yo atera guhinduka.”
- “Igihe ni inshuti yawe.”
- Ati: “Muri buri cyerekezo gishya, amahirwe yo gutsinda no gutsindwa ni 50/50.”
- “Ijanisha ntarengwa ry’igihombo ntirishobora kurenga igipimo kinini cy’ingaruka.”
- “Uzirikane ijanisha ry’amafaranga wabikije, kandi, ushingiye kuri ibi, ubare amasezerano.”
Amasomo yubucuruzi yumucuruzi Larry Williams
Mubyukuri, umuntu wese arashobora kwiga gucuruza isoko ryimigabane abishoboye. Larry ntabwo ari umwe mubacuruzi badashyigikiye amagambo ye n’uburambe bufatika. Niyo mpamvu akiri hejuru. Ingamba z’ubucuruzi zishingiye ku mahame 2:
- Urwego rwumurongo wa burimunsi kumugaragaro ruri munsi yubuto bwambere.
- Urwego rwumurongo wa burimunsi gufungura ruri hejuru yicyambere.
Kuri iri tandukaniro, amasezerano “arakinwa”. Ariko hatabayeho gucunga neza amafaranga, umuntu ntashobora kuba umucuruzi mwiza. Iyi ni imwe mu magambo ye:
Imicungire yimari itangira na mbere yo kwinjira mubucuruzi. Hagomba kubaho gusobanukirwa neza umubare ushobora kuba wubucuruzi hamwe nijanisha rishoboka ryamafaranga.
Larry Williams yizera ko amasoko ateganijwe kandi gucunga amafaranga nurufunguzo rwo gutsinda.
Icyo nkundira ubu bucuruzi nubushobozi bwo gutekereza imbere. Abantu benshi babaho uyumunsi, kandi umucuruzi ahora agomba gutekereza kumvura izagwa mumezi atandatu, kubyerekeye intambara ishobora kuba mumwaka. Nahantu hashimishije gutura muri rusange, nkuko twese tubaho mugihe kizaza.
Nigute kugura muri rusange:
- Icyerekezo kiri mubi.
- Isoko kurwego rukabije rwiyi nzira iri mumwanya muto ugereranije ejo. Iki nikimenyetso cyo kugura.
- Igiciro gitangira kuzamuka no kurenga imipaka ntarengwa yumunsi wabanjirije.
- Hagarika igihombo – munsi yumunsi umwe.
Reba: guhagarika igihombo ni itegeko ryo kugura cyangwa kugurisha umutungo niba igiciro gihindutse kitagushimishije.
Uburyo ubucuruzi bwo kugura bwafunguwe hamwe na sisitemu ya Larry Williams: Larry arasaba cyane ubucuruzi ukurikije icyerekezo cyaho. Kuzamuka ni kugura. Hasi – kugurisha. Kugura umutungo – ku giciro cyimuka igenda igabanuka imbere yizamuka. Gufunga amasezerano – ku kigereranyo ntarengwa cyo kwimuka.
Icyerekezo cyisoko nigikorwa cyigihe. Umwanya muremure umwanya ufunguye, niko icyerekezo cyatangiye gushingwa.
Uburyo amasezerano yo kugurisha akora: Muri iki gihe, ihame ritandukanye rirakurikizwa: kugurisha imigabane cyangwa ibicuruzwa ukurikije igiciro cyimbonerahamwe ku gipimo ntarengwa. Inzira iragabanuka. Gufunga amasezerano – ku kigereranyo cyo hasi cyagaciro cyimbonerahamwe.
Ntuzigere ushora imari irenga 30% yumushinga wawe niba uri umuhanga muburambe, naho hejuru ya 20% niba uri intangiriro.
Imikorere izwi ya Larry Williams i Moscou: https://www.youtube.com/watch?v=UNDjBZhWPOI
Ibyerekeye ibitabo byumucuruzi uzwi kwisi
Mu buzima bwe, Larry Williams yanditse ibitabo 11, 7 muri byo ni monografiya. Yafatanije kwandika bimwe muri ibyo bitabo. Igitabo kizwi cyane cya Larry Williams ni Amabanga maremare yubucuruzi bwigihe gito, cyanditswe muri 2013. Muri bwo, umwanditsi asobanura uburyo bushobora rwose kongera inyungu. Ariko ubu buryo busaba kwihangana no kwibanda cyane. Mu mabanga maremare yubucuruzi bwigihe gito, Larry Williams avuga kubyerekeye amahame yimikorere yisoko, ibihe byiza cyane byo kuva mubucuruzi no gukomeza imyanya yubuyobozi.
Igitabo cya kabiri “Amabanga yubucuruzi ku isoko ryigihe kizaza” ntabwo azwi cyane kurusha icya mbere. Muri bwo, umwanditsi agira inama yo kwishingikiriza ku banyaburambe babimenyereye, kuko ibikorwa byabo aribyo bigena ibiciro. Icyerekezo cyo kwibonera ni ishingiro ryuburyo bwumwanditsi muri iki gitabo.
Iyo hari ibyiringiro byuzuye mumahirwe ahoraho, haribishoboka byinshi byo gutakaza byose.
Intsinzi ya Larry Williams ninkuru yumugabo wihimbye. Intsinzi ye ntabwo ari ibisubizo byamahirwe, ahubwo ni ibisubizo byakazi gakomeye, ikigeragezo namakosa. Kuba agaragaza neza amabanga ye kandi, mugihe habaye igihombo, akayapfukirana, ntibigaragaza gusa ko uburyo bwe bukora, ahubwo ko ari umuntu wicyubahiro namahame.