Ubucuruzi bwa psychologiya: kuki abacuruzi bamwe batsinze abandi ntibabigereho?

Ingingo yashizweho hashingiwe ku ruhererekane rw’inyandiko ziva ku  muyoboro wa Telegramu wa OpexBot , zunganirwa n’icyerekezo cy’umwanditsi n’ibitekerezo bya AI. Uyu munsi tuzaganira ku ngingo y’ingenzi: “abahanga mu by’imitekerereze y’ubucuruzi n’umucuruzi”, kubyerekeye amarangamutima, ishyaka n’umururumba, inzira zitandukanye, ingero zifatika hamwe n’amateka asa. Igitekerezo gito hamwe nibintu byinshi bishimishije byerekana uburyo psychologiya igira ingaruka ku ntsinzi (un) yumucuruzi ku isoko ryimigabane. Rero, kubijyanye na psychologiya yubucuruzi, uburyo bwo kwikuramo amarangamutima mubucuruzi, ubwoba, umururumba, ishyaka nizindi ntege nke zumucuruzi.

Imitekerereze yubucuruzi nibintu byamarangamutima byubucuruzi kumasoko

Gucuruza psychologiya bigira uruhare runini kwisi yisoko ryimari. Ku bijyanye no gucuruza, ntabwo bijyanye gusa nubumenyi bwubuhanga no gusesengura isoko, ahubwo nubushobozi bwo kugenzura amarangamutima yawe. Kimwe mu bintu bikunda kugaragara mubucuruzi ni umucuruzi wurusimbi . Umucuruzi wurusimbi numuntu, aho kugirango ashyire mu gaciro kandi yisesenguye, ashingiye kumarangamutima no kwishima. Arashaka inyungu byihuse no kwishimira impinduka zihuse ku isoko.Ku mucuruzi wurusimbi, amarangamutima akenshi aba umuyobozi wingenzi mubyemezo bye. Ashobora kumva yishimye kubitsinzi, bishobora gutera kwigirira icyizere cyinshi hamwe ningaruka zitagenzurwa. Muri icyo gihe, ashobora kugira ubwoba, ubwoba no gutenguha mugihe habaye gutsindwa no gutakaza. Ikibazo nyamukuru cyumucuruzi wurusimbi ni ukudateganya no kudahuza gufata ibyemezo. Aho gukurikiza ingamba na gahunda nziza, umucuruzi wurusimbi azitabira ibintu bitandukanye byamarangamutima, bishobora gutera igihombo no kutanyurwa. Ariko, gutsinda imyitwarire yo gukina urusimbi ningaruka zamarangamutima nikintu cyingenzi mubucuruzi bwatsinze. Ibi bisaba guteza imbere ubuhanga bwo kwigaragaza no kwicyaha. Umucuruzi agomba kumva amarangamutima agira ingaruka kumyanzuro ye kandi akamenya kubigenzura. Ibi birashobora kugerwaho muburyo butandukanye, nko gutegura ibikorwa byubucuruzi bifite amategeko asobanutse, ukoresheje igihombo gihagarara, imyitozo yo gutekereza buri gihe, cyangwa kugisha inama psychologue. Gucuruza ninzira isaba ubushobozi bwo gutekereza neza no gufata ibyemezo byuzuye. Gucuruza psychologiya no gucunga amarangamutima bigira uruhare runini mugushikira intsinzi kumasoko. Umucuruzi wumukino wurusimbi arashobora gutsinda amarangamutima ye kandi ahinduka umucuruzi uzi neza kandi watsinze niba yiteguye gukoresha igihe n’imbaraga mugutezimbere ubuhanga bwe bwo mumitekerereze. [ibisobanuro id = “umugereka_17130” align = “aligncenter” ubugari = “428”] Gucuruza ninzira isaba ubushobozi bwo gutekereza neza no gufata ibyemezo byuzuye. Gucuruza psychologiya no gucunga amarangamutima bigira uruhare runini mugushikira intsinzi kumasoko. Umucuruzi wumukino wurusimbi arashobora gutsinda amarangamutima ye kandi ahinduka umucuruzi uzi neza kandi watsinze niba yiteguye gukoresha igihe n’imbaraga mugutezimbere ubuhanga bwe bwo mumitekerereze. [ibisobanuro id = “umugereka_17130” align = “aligncenter” ubugari = “428”] Gucuruza ninzira isaba ubushobozi bwo gutekereza neza no gufata ibyemezo byuzuye. Gucuruza psychologiya no gucunga amarangamutima bigira uruhare runini mugushikira intsinzi kumasoko. Umucuruzi wumukino wurusimbi arashobora gutsinda amarangamutima ye kandi ahinduka umucuruzi uzi neza kandi watsinze niba yiteguye gukoresha igihe n’imbaraga mugutezimbere ubuhanga bwe bwo mumitekerereze. [ibisobanuro id = “umugereka_17130” align = “aligncenter” ubugari = “428”]Amarangamutima nishyaka ntabwo ari inshuti yumucuruzi [/ caption]

Umukina urusimbi ntazaba umucuruzi mwiza, kuko ishyaka ryica amahirwe yo gutsinda

Umucuruzi wurusimbi azatsindwa nurwego rwo hejuru rushoboka – Yego. Kubera iki? Byose bijyanye na psychologiya yumukinnyi. Umukina urusimbi ahora yihatira kuba mumikino, yiyahura ku isoko ryimigabane. Rero, abacuruzi babigize umwuga baracuruza amasaha atarenze 2-3 kumunsi, bamara igihe gisigaye basesengura, bareba kandi biga isoko namakuru yamakuru. “Rimwe mu mategeko meza buri wese agomba kwiga ni ukutagira icyo akora, nta kintu na kimwe, kugeza igihe habaye ikintu cyo gukora. Abantu benshi (sibyo kuko mbona ko ndi mwiza kurusha benshi) bifuza guhora mu mukino, bahora bashaka ikintu bakora “. – Jim RogersKu bakina urusimbi, gucuruza ni uguhiga, aho atekereza ko ari umuhigi, nubwo ari we uhigwa. Ludomaniacs imenyereye ibyago, kandi ubucuruzi nigikorwa kibasunikira kugana kuriyi. Hano, ibipimo byerekana inyungu nigihombo biterwa ningaruka zafashwe. Ibyago byinshi, niko bishoboka, ariko ibitangaza ntibibaho, niko ibyago byo gutakaza byose. Umukina urusimbi ahora ahigwa namarangamutima agaragara – ubwoba, umururumba, euphoria. Umucuruzi watsinze azi neza sisitemu ye kandi arayihindura abishaka, kandi ntabwo ishingiye kumasezerano yo gukemura.

Gucuruza bigomba kuba ibikorwa birambiranye ariko byunguka.

Isoko ni nka kazino, umucuruzi ni nkumukinnyi: umuhanda ujya ahandi

Reka dukomeze kubyishimo mubucuruzi. Amateka yumucuruzi Omar Geas. Yinjije miliyoni 1.5 zamadorali y’ubucuruzi akoresheje uburyo bwo hejuru. Mugihe cyo kwiyongera kwinjiza, umubare wimikino ya siporo, amajoro ya kazino, abagore nimodoka byariyongereye. Amafaranga yiyongereye, ariko amafaranga yiyongereye cyane. Ibirori byarangiye mu buryo butunguranye. Amafaranga nayo. Ikintu kinini cyagaragaye muri iyi nkuru ni ukwemera kwa Geass: “Mu byukuri natangiye gufata isoko nka kazino.” Bwana Geas w’imyaka 25 yagize ati: “Ntangiye guhera.” Afite amahirwe. Umucuruzi akorana nibishoboka, kandi umukinnyi aranyerera kandi arishimisha. Kugeza ubu.

Algotrader nu mucuruzi wurusimbi: inzira ebyiri, inzira ebyiri

Ed Seykota ni umwe mu ba mbere bakoresheje porogaramu mu kugerageza ibitekerezo bye by’ubucuruzi. Kimwe mu byagezweho: Nongereye amafaranga yanjye kuva ku 5,000 $ kugeza kuri miliyoni 15, mbikesha sisitemu yanjye ya mudasobwa yo gucuruza ku masoko y’ejo hazaza. Iyo ntegura ingamba zanjye bwite z’ubucuruzi, nishingikirije ku cyerekezo kirekire, isesengura ryerekana imiterere igezweho no guhitamo amanota yo kwinjira / gusohoka mubikorwa. Noneho amara iminota mike gusa mubucuruzi; robot ikora imirimo myinshi. Ed Seykota: “Shira akaga amafaranga ushobora guhomba kandi nayo azaba ahagije kugirango inyungu zawe zibe ingirakamaro kuri wewe.”Imwe muri izo robo ni Opexbot, kwiyandikisha birashoboka nonaha. [buto href = “inshuro nyinshi yagize amahirwe mubucuruzi bwimigabane arabura inshuro nyinshi. Yatsindiye amafaranga ye ya mbere mubakora ibitabo avuga ko izamuka cyangwa igabanuka ryimigabane. Ariko nabuze byose muburyo bwo guhanahana amakuru. Jesse yagize amahirwe mugihe abandi bose babitakazaga. Impanuka yo mu 1907 yamuzaniye miliyoni 3.Ikibazo cyo mu 1929 cyamuzaniye miliyoni 100. Ariko yongeye gutakaza byose, nyuma aratandukana kuko yatangiye gusunika imitako kugirango acuruze ku isoko ryimigabane. Yakundaga kubaho cyane. Ntibisanzwe hamwe ninjiza. Amafaranga ntiyigeze agumana na we, ndetse nini. Yiyahuye mu 1940 kubera kwiheba bikabije. Jesse Livermore: “Hariho injiji zikora nabi buri gihe. Kandi hari ibicucu kuri Wall Street bizera ko ugomba gucuruza buri munsi. “

Amarangamutima ni umwanzi wumucuruzi

Gucuruza ibyemezo bifatwa kumarangamutima burigihe burigihe. Iki nigitekerezo cyingenzi nshaka kukugezaho uyu munsi. Abantu bahora ari psychologiya n’amarangamutima. Ibi bivuze ko abantu bashobora gukoreshwa. Ibi nibyo abacuruzi bazi kwifata cyane cyane bakora. Aba, akenshi, abacuruzi bacuruza cyane bakurikije ingamba, uko byagenda kose (hari abagera kuri 10-15%). Nukuri ko ibi bimaze kuba ibintu byashize. Benshi bamaze igihe kinini bakoresha ubucuruzi bwa algorithmic kugirango bagabanye ibintu byabantu. Kubwamahirwe, ntibishoboka kubireka burundu. Ariko ibi nibyubu.Ni iki nagira inama kubatarahindukira mubucuruzi bwikora?

Hagarara! Hagarara, ntugacuruze, niba ibitekerezo byanyuze mubitekerezo byawe: ubwoba bwo gutakaza, ntibihagije, ndashaka byinshi, niki nakoze, nabuze aho byinjirira inyungu … nibyiza kwicara kuruzitiro kuruta kubura u akanya ko kugenda.

Amagambo atatu

1. “Ugomba kwihatira gutekereza ku bitekerezo bivuguruzanya. Cyane cyane iyo bivuguruje ibitekerezo ukunda.” Aya magambo yavuzwe na Charles Munger ni ingenzi cyane ku mucuruzi uri ku isoko ryimigabane kugirango abone amafaranga, ntabwo akina imikino. Ikintu cyingenzi ugomba gusuzuma mbere yo gutanga “isoko 100%”. Nubushobozi bwo kureba ubucuruzi bwawe buva hanze. Kubijyanye nubushobozi bwo guhangana nawe no guca ukubiri na paradizo isanzwe. “Kwibagirwa amakosa yawe ni ikosa rikomeye niba ushaka kunoza imyumvire yawe. Bikoreshwa mu bucuruzi – udasesenguye kandi utitaye ku byo wagezeho ndetse no kunanirwa ku isoko, utagize icyo uhindura kuri sisitemu y’ubucuruzi, ntugomba gutegereza iterambere mu kuvunja. . Utiriwe ukora ikintu gishya, ntushobora gutegereza ibisubizo bishya. “ “Ndavuga ko imiterere runaka ari ingenzi kuruta ubwonko. Ugomba kugenzura amarangamutima adashyira mu gaciro. Umucuruzi w’amarangamutima ni ibyago ku muryango. Ku isoko aho imvururu zitegeka, umutwe ukonje na sisitemu bizagufasha gusa. wunguke. Ntabwo ibyemezo byamarangamutima kumutwe ushyushye “. Munger ibumoso [/ caption]

Ibuka umucuruzi – ibibazo byamarangamutima no gukira ntabwo arigihe cyo gucuruza!

Nkuko nabivuze hejuru, niba utwarwa namarangamutima, nibyiza kutanatangiza terminal. Injira mubucuruzi gusa niba uri muburyo buringaniye, umutwe wawe usobanutse mubitekerezo bitari akazi. Ibi bireba kumyumvire mibi hamwe no kwishima cyane. Sisitemu nziza yubucuruzi, yoroshye kandi yumvikana gucunga amafaranga, ibitabo byinshi birasomwa, ibi byose bigenda ubusa niba ufite ubutane, kubyara umwana, cyangwa kugura imodoka. Dr. Van Tharp yagabanije inzira yubucuruzi mu byiciro bitatu bigira ingaruka ku bacuruzi, akamaro mubitekerezo bye ni ibi bikurikira: Ingamba zubucuruzi (10%). Gucunga imari (30%). Imitekerereze (60%).

Inama nakugira: ubucuruzi gusa muri zone yuburinganire bwamarangamutima, cyangwa wizere byose kuri algorithm kandi ntukivange!

Niba udacunga amarangamutima yawe, ntucunga amafaranga yawe, cyangwa impamvu utagomba gushukwa nibitekerezo bya rubanda

Witinya gushora mugihe abandi bafite umururumba no kugura byose, naho ubundi. Izi ninama zumvikana kandi zigoye kubantu benshi gukurikiza. Abantu benshi bararikira iyo abandi bafite umururumba nubwoba mugihe abandi bafite ubwoba. Niyo mpamvu, abashoramari benshi baguye muburyo bwo gushora imari kandi ntibabasha kugura imigabane nyuma yuko Covid-19 itangiye muri 2020. Mugihe cyubwoba bukabije, ububiko bwagabanutseho 10% kumunsi. Isoko ryagabanutseho 50% mbere yo gukira. Abantu bake bifuzaga kwinjira ku isoko hepfo, batinya ko isoko ryagabanuka. Nyuma y’amezi atatu cyangwa ane gusa, igihe isoko ryatangiye gukira, abashoramari baragarutse. Abatinyutse gukina hafi yo hasi baratsinze.